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EPISODE · Jun 26, 2025 · 45 MIN

Advanced Messaging Strategy: Making Your Product a Must Have

from Social Media Marketing Podcast

Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.Guest: Katelyn Bourgoin | Show Notes: socialmediaexaminer.com/672Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Jun 26, 2025

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Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.

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Advanced Messaging Strategy: Making Your Product a Must Have

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