Advancing Marketing Strategies with AI Marketers Guild’s David Berkowitz

In this episode of Evolving the Enterprise, SnapLogic CMO Dayle Hall speaks with David Berkowitz — founder of the AI Marketers Guild and one of the most trusted voices at the intersection of marketing and artificial intelligence. Known for turning AI hype into practical insight, David shares how marketing fundamentals remain constant even as technology rapidly evolves.They explore why marketers now need to create for both humans and bots, the dangers of treating humans like algorithms, and how AI can save mental bandwidth for more strategic work. David also dives into community-driven learning, the role of bias in AI-generated content, and emerging opportunities in demand generation.From practical automation wins to thought-provoking discussions about creativity, ethics, and human connection, this conversation is a guide for marketers navigating AI adoption without losing their edge.