Advancing the Understanding of Voluntary Sustainability Standard Organizations’ Geographic Diffusion

Voluntary sustainability standards, which set private rules for ethical and green production, diffuse most successfully in countries with robust trade, technical assistance, and financial institutions that help local firms manage the high costs of compliance. While strong social protection systems also correlate with a higher presence, the research reported in this podcast surprisingly found no link between a country's environmental stewardship and the adoption of these standards. Ultimately, these results suggest that global sustainability organizations act as extensions of corporate sourcing strategies, prioritizing locations with the business infrastructure necessary to make "sustainable" production commercially viable. Citation: Ferretti, T., Manivannan, A. & Marques, J.C. (2026). Advancing the understanding of voluntary sustainability standard organizations’ geographic diffusion: the role of national institutions in global agrifood. Journal of International Business Policy. https://doi.org/10.1057/s42214-025-00233-7