Adventure Travel with Dana Skogstad - Travelzoo

Guest BioDana Skogstad is the Sales Director, Canada at Travelzoo, a global members club for travel enthusiasts. With extensive experience leading sales teams in the travel industry, Dana specializes in strategic growth, partnership development, and helping travel brands connect with highly engaged audiences.Raised in Southeast British Columbia and now based in Vancouver, Dana developed an early appreciation for the outdoors that continues to shape both his personal and professional life. From camping and hiking to road trips and sightseeing, he believes adventure is accessible to everyone—and he’s driven to help others turn their travel dreams into meaningful, real-world experiences.Show SummaryIn this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Dana about his journey through the travel industry—from early days in guiding to his current leadership role with Travelzoo. Dana reflects on how growing up surrounded by natural beauty in British Columbia influenced his love of exploration and ultimately steered him toward a career built around travel and adventure.They explore what sets Travelzoo apart as a global travel club with millions of members seeking high-quality, curated experiences. Dana shares insights into the evolving definition of adventure travel, emphasizing that adventure looks different for every traveler. He also discusses the responsibility that comes with guiding and travel planning, and why storytelling remains one of the most powerful tools in creating unforgettable journeys.The conversation highlights the importance of trust, community, and vetted travel offers in a crowded marketplace—helping travelers book with confidence while staying inspired to explore more of the world.Key Takeaways✓ Dana views his work in travel as both exciting and deeply rewarding.✓ Travelzoo connects millions of global members with curated travel opportunities.✓ Quality control and vetting are essential in building traveler trust.✓ Growing up in Southeast British Columbia fostered Dana’s lifelong love of the outdoors.✓ Adventure travel is defined by personal perspective, not just extreme activities.✓ Strong storytelling enhances the emotional impact of travel experiences.✓ Transitioning from guiding to a corporate leadership role offers new ways to shape the travel industry.✓ Passion and professionalism must go hand-in-hand in tourism.✓ Building community is central to creating meaningful travel experiences.✓ Curated travel platforms help turn inspiration into real-world bookings. Learn more about the Big World Made Small Podcast and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.