Adventure Travel with Hayley Donigan - Brand Voice Strategist and Copywriter for travel brands

Guest BioHayley Donigan is a brand voice strategist and copywriter specializing in responsible travel brands. Based in the UK, she combines her expertise in content marketing with a personal commitment to slow, thoughtful travel. After moving from the US to England in 2010, Hayley adopted a flexible lifestyle that blends remote work with extended stays in diverse locations, allowing her to develop a deep understanding of how travel shapes both people and places. Her professional journey began in copywriting for a global travel company, evolving into a career focused on strategic content marketing for purpose-led companies. Today, she channels this experience into her own business, helping culture-led travel brands connect with their communities with clarity and care.Show SummaryIn this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Hayley about the intersection of travel, storytelling, and responsible brand communication. They discuss how adopting a slow travel mindset has influenced her approach to writing and strategy, emphasizing the importance of depth over speed in both exploration and messaging.Hayley shares insights from her years living between countries and working remotely, describing how this flexible lifestyle has shaped her understanding of cultural nuance and the challenges of representing travel authentically. Their conversation explores the ways generic travel marketing can overlook the complexities of real experiences and how brands can do better by embracing thoughtful, tailored narratives.Throughout the episode, Hayley reflects on her transition from traditional copywriting roles to founding a business that aligns with her values, highlighting the balance between strategic work and lived experience that informs her approach to brand voice in the travel sector. Big World Made Small guest features are invitation-only and selected based on story, experience, and fit with the show. Guest support helps make the episode possible, but it does not determine who is featured. This helps keep the show free of third-party ads and interruptions while keeping the focus on real, story-driven conversations.Learn more about the Big World Made Small Adventure Travel Podcast and join our private community to get episode updates & special access to our guests.Are you a tourism expert with a story to share? Let's connect.