Adventure Travel with Samrawit Moges - Travel Ethiopia

Guest BioSamrawit Moges is the Founder and CEO of Travel Ethiopia, a private, eco-conscious tour and safari company established in 1994. With a career in Ethiopian tourism that stretches back to 1981, she has spent decades helping travelers discover the many dimensions of Ethiopia, from its historic landmarks and cultural traditions to its wildlife, landscapes, and living heritage.She built Travel Ethiopia from a small operation with just a few employees and vehicles into a respected tourism company with a team of more than 40 trained professionals. Samrawit is especially known for her leadership in creating meaningful travel experiences and for her commitment to tourism that reflects both the richness of Ethiopia’s past and the realities of its present.She is also a passionate advocate for women in tourism. Under her leadership, Travel Ethiopia became known for empowering women in the industry, including hiring female guides and tour consultants. Deeply committed to Ethiopia’s environment, wildlife, and community development, Samrawit brings both vision and long-standing expertise to every journey her company creates.Show SummaryIn this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Samrawit about her remarkable path into tourism and her mission to help more travelers see Ethiopia in a fuller, more informed way. Their conversation explores how outdated global perceptions have shaped the way many people think about the country, and why Samrawit believes Ethiopia deserves far more attention as a destination for history, culture, wildlife, food, and deeply human travel experiences.Samrawit shares how she founded Travel Ethiopia during a period of major change in the country and how her own story was shaped by family, education, and resilience. She reflects on growing up in a large family, moving often as a child, studying journalism, entering tourism through government service, and eventually building her own company. Along the way, she discusses her commitment to women’s empowerment in the travel industry and the importance of building trust with international partners and travelers.The episode also becomes an invitation to experience Ethiopia beyond the headlines. Samrawit highlights the country’s UNESCO sites, endemic wildlife, distinctive calendar, coffee heritage, cuisine, and culture of hospitality. From shared meals and injera to Addis Ababa’s role as an air hub and conference destination, she paints a vivid picture of a country that offers far more depth and variety than many outsiders realize. Big World Made Small guest features are invitation-only and selected based on story, experience, and fit with the show. Some guests support the show through paid production features, cross-promotion, referrals, or other partnerships. This helps keep the show free of third-party ads and interruptions while keeping the focus on real, story-driven conversations.Learn more about the Big World Made Small Podcast and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.