EPISODE · Oct 19, 2009 · 3 MIN
Advertising
from Pearson Education Marketing Podcasts · host Paul Cowell
The thrust of this podcast is to ensure students clearly understand the difference and relationship between advertising and media. Also, by implication the value an growth of new media in terms of communication. Furthermore students are reminded of the use of advertising to meet strategic objectives.
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This episode was published on October 19, 2009.
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