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EPISODE · Jul 19, 2018 · 28 MIN

Advertising

from The Bottom Line · host BBC Radio 4

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss whether a data driven approach to advertising will eventually kill creativity. GUESTS Sir John Hegarty, Co-Founder BBH Rohan Midha, Managing Director, PMYB Rory Sutherland, Vice-chairman, Ogilvy Producer: Julie Ball.

Episode metadata supplied by the publisher feed · Published Jul 19, 2018

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