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EPISODE · Jul 19, 2018 · 28 MIN

Advertising

from The Bottom Line · host BBC Radio 4

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss whether a data driven approach to advertising will eventually kill creativity. GUESTSSir John Hegarty, Co-Founder BBH Rohan Midha, Managing Director, PMYBRory Sutherland, Vice-chairman, Ogilvy Producer: Julie Ball.

Episode metadata supplied by the publisher feed · Published Jul 19, 2018

What this episode covers

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss whether a data driven approach to advertising will eventually kill creativity. GUESTSSir John Hegarty, Co-Founder BBH Rohan Midha, Managing Director, PMYBRory Sutherland, Vice-chairman, Ogilvy Producer: Julie Ball.

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Frequently Asked Questions

How long is this episode of The Bottom Line?

This episode is 28 minutes long.

When was this The Bottom Line episode published?

This episode was published on July 19, 2018.

What is this episode about?

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate....

Can I download this The Bottom Line episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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