Advertising Accountability: The Supreme Court’s Self-Declaration Certificate Rule

In this episode of Couple of Lawyers: Arguments & Thought, hosts from Sansa Legal discuss the Supreme Court of India’s new directive mandating a Self-Declaration Certificate (SDC) for all advertisers. As of June 18, 2024, every ad in India must have an SDC to verify its truthfulness and compliance with regulations. Kaustav and Alita unpack the purpose and requirements of the SDC, the implications for advertisers, and the potential challenges this directive introduces for the industry.The hosts dive into real-world examples, including the Hindustan Unilever Ltd. v. Sebamed, 2022 case, to illustrate the need for this regulation. This episode sheds light on how the SDC aims to protect consumers and promote responsible advertising while discussing how advertisers will need to adapt to stay compliant. Tune in to learn about this major shift in the Indian advertising landscape and what it means for businesses, consumers, and the future of advertising standards.