Advertising after identity: IBM on AI, marketing, and privacy

from TechFirst with John Koetsier · host John Koetsier

The history of advertising recently has been one of identity ... specifically, knowing identity across sites and apps.  That’s changing: the third-party cookie is dying, Apple’s identifier for advertisers is going opt-in, and Google's GAID might as well. What does that mean for the future of advertising? And … what does it mean for the ad-supported services we’ve all come to enjoy? In this episode of TechFirst with John Koetsier, we chat with Sheri Bachstein, Global Head of Watson Advertising and The Weather Company.

What this episode covers

The history of advertising recently has been one of identity ... specifically, knowing identity across sites and apps. That’s changing: the third-party cookie is dying, Apple’s identifier for advertisers is going opt-in, and Google's GAID might as well. What does that mean for the future of advertising? And … what does it mean for the ad-supported services we’ve all come to enjoy? In this episode of TechFirst with John Koetsier, we chat with Sheri Bachstein, Global Head of Watson Advertising and The Weather Company.

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Advertising after identity: IBM on AI, marketing, and privacy

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This episode is 16 minutes long.

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This episode was published on September 3, 2020.

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