Advertising Guru on Telling Human Stories for Business | Neal Foard | Be Yourself Podcast

What does it really mean to tell powerful stories for business?In this episode of the Be Yourself Podcast, I sit down with Neal Foard to explore how human storytelling transforms leadership communication, brand storytelling, and persuasive storytelling in business.We break down why business storytelling is not about bullet points or features, how we can drive influence through story, why authenticity builds trust, and how storytelling techniques can help leaders communicate without sounding slick or rehearsed.This conversation is a masterclass for founders, executives, and creators who want stronger business communication skills while staying authentic. If you’re building a brand, leading a team, or presenting ideas, this episode is for you. I want to thank Neal for his generosity, clarity and the way he made complex ideas feel human.🎙 Subscribe to the Be Yourself Podcast for more conversations on authentic leadership, influence and becoming better people overall. 0:00 - Episode Teaser & Intro01:34 - Why Stories are Underrated in Business03:55 - Persuasion Superpower 07:24 - Dating Vs. Business Negotiations 08:52 - Emotions in Decision Making 12:50 - Storytelling is Emotional 14:43 - Neal's Story on Leaders in his Life18:51 - Summary of a Story isn't a Story 20:35 - Ferrari Vs. Toyota Corolla 21:57 - Why We Deal with Dogs 24:03 - Don't Make Yourself a Hero26:55 - A Wedding Toast Scenario32:00 - Why Neal's Content Feels so Disarming36:15 - Human Desire to Be Friends 38:35 - Choosing Words Right42:41 - Poetry: Noticing the Magic 44:00 - Authenticity Matters 49:24 - Best Advertising Practices 53:30 - Special Present from NealNeal's Resources ~ Personal Website: https://www.nealfoard.com/Storytelling Course: https://www.storyfire.net/YouTube https://www.youtube.com/@nealfoardTik-Tok: https://www.tiktok.com/@nealfoardIG: https://www.instagram.com/nealfoard/LinkedIn: https://www.linkedin.com/in/neal-foard/If you'd like to invite me to host an event, give a public speech, or are interested in an interview, feel free to drop a line: [email protected]: https://www.linkedin.com/in/sergey-leshchenko-81371198/Instagram: https://www.instagram.com/serhiybeverlyTik-Tok https://www.tiktok.com/@serhiybeverlyPodcast and Shorts Production: https://beverlyen.com/production