Advertising means aligning creativity with business goals – Jean George

For over 15 years Jean has worked on Strategy and Marketing - at agencies (incl BBDO, Cheil, Taxi, VML and most recently at The Hive) and for startups. In this episode of the StartWell Podcast we hear Jean's career history (which began in fashion) and perspectives informed by her work driving strategic approaches in advertising - including anecdotes from client work; including a recent project to help the Canadian Olympic Committee connect their mission with young Canadians. *View this episode as a video in the StartWell Magazine here.