Advertising On Facebook

An episode of the The Funnel Vision Method Podcast podcast, hosted by Eric Dahl, titled "Advertising On Facebook" was published on December 22, 2018 and runs 6 minutes.

December 22, 2018 ·6m · The Funnel Vision Method Podcast

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Summary

In today’s article, I’m going to talk to you about why you should be advertising on Facebook. That’s the question I often get from clients: “Eric, should I be advertising on Facebook?” And when they ask me this, I can tell they’re overwhelmed because social media today is all encompassing… There’s just so many options to choose from. Sadly, you can’t do it all. There’s not enough money or time to master every social media platform available. Social Media is one of the biggest tools that business owners have to promote their brands. It’s a particularly direct, targeted and personal means to connect with an audience. It lets you do this in a way that is persuasive, prevalent and purposeful. And it allows you to create a real synergy between your marketing and your website or blog. For instance, when Joel Rimmer, General Manager at an appliance store, first came to us… …his business had already experienced a lot of success advertising in traditional mediums such as television, radio and the local newspaper. However, he started to see a gradual drop off in effectiveness of their traditional marketing and advertising methods. His business was 80 years old at the time, so they had seen it all. Joel knew it was time to take some of the advertising budget online but didn’t know exactly what was involved. He felt frustrated and overwhelmed with all the different online advertising and marketing options. Like you, he was overwhelmed with all the hundreds of supposed marketing experts and various advertising platforms touting their services as the best thing since sliced bread. He hired my team and I to build them an online promotion which achieved a 122% return on his Facebook ad campaign, in only 7 days after launch … That’s why I believe advertising on Facebook can work for you, too. And FAST! I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed. So, when it comes to social media marketing, nothing beats advertising on Facebook. Let me share with you why you need to start advertising on Facebook today… …Facebook is not only the biggest social media network by far… …It’s also the best suited to marketing with the widest selection of highly powerful tools. And the most data for you to use to find the right audience. Whereas other social media sites provide occasional distractions, Facebook has become one of the main reasons we go online. PERIOD. Its users outnumber the population of any country on Earth. Members are more engaged than any other site on the internet. Specifically, there are over 1.71 billion active Facebook users today, which is a 15% increase year over year. This means that Facebook is still growing, despite naysayers. Every single day, these users generate over 4.5 billion likes. And every day, 1.13 billion people log onto the site. On mobile alone, there are 1.57 billion active users. Five new profiles are created every single second and 300 million photos are uploaded daily. The average time a user spends on Facebook per visit is 20 minutes. For American’s it is twice that. All these statistics paints the picture that Facebook has become a huge part of all of our lives. It’s a cultural phenomenon! At a party, you’re just as likely to ask for a stranger to look you up on Facebook, as you are their cell number. Facebook is used to plan weddings, to organize parties, to share holiday photos and to catch up with old friends. Even employers use Facebook to conduct background checks on future employees. What does this mean for you, as a business owner?