Advertising Pitches and Mobile Marketing Trends

In this podcast an interview with Orlaith Blaney, Chair of IAPI, and CEO of McCann Dublin, in the run up to a forthcoming seminar on Getting More from the Client Agency Relationship, discusses the pitch process from advertising agency perspective. Among the topics we discussed were the Public Sector procurement process in relation to advertising, the importance of the advertising pitch presentation itself, and the extent to which to which advertising is becoming more global in nature leading to a squeeze on advertising agencies.  Also Digital Marketing Institute boss, Anthony Quigley, is in studio to run through some trends in mobile marketing, the continued importance of search, the nature of app useage, and the general infancy of the sector, and the launch of Free WiFi in Dublin.