EPISODE · May 20, 2019 · 26 MIN
Advertising to deepen your connections with influencers - Richard Lomax
from Beyond Influencer Marketing · host Cloris Kylie
Advertising expert Richard Lomax shares key success factors to incorporate advertising into your marketing mix and how to leverage advertising to deepen your connections with influencers. Richard Lomax's Insights to Incorporate Ads in Your Marketing Mix During the conversation, Richard shares: The role that advertising plays in your marketing mix. How to leverage content marketing and influencer marketing when you advertise The main platforms to advertise online and key success factors to lower your ad cost and increase ROI The most important consideration to succeed with advertising About Richard Lomax After working for companies like BP Oil and HJ Heinz, and some of the largest advertising agencies in the world, Richard recognized that 'big brand' marketing is not relevant for the vast majority of companies. So Richard specializes in helping SMEs systematically generate quality leads, and profitable new clients on a consistent monthly basis Sign up for Richard's weekly live demo: - 'The 3 BIG SHIFTS To Fix Your Broken Lead Generation, And Deliver Quality Leads And Sales' at https://www.slipstream-marketing.com/cloris Get Richard's e-Book, 'The 5 Big Shifts To Turn Your Broken Lead Generation Into A Simple, Repeatable Process, That Delivers Quality Leads And Sales Month After Month' https://www.slipstream-marketing.com/ebook
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Advertising to deepen your connections with influencers - Richard Lomax
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