EPISODE · Nov 13, 2017 · 21 MIN
Advice for Poets, Advice for Killers
from The HeyCreator Show · host HeyCreator
William Maynard of the Bates agency once wrote that “… most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.” And David Ogilvy famously added,”If you are both killer and poet, you get rich.” We’ve talked before about the Killer and... Listen to episode
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Advice for Poets, Advice for Killers
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