Advice from Australia’s Top Personal Branding Expert | Ft Matt Purcell |The How Story

🎙️ Matt Purcell: How to Build a Personal Brand That Actually Sells!In this episode of The House Story, we sit down with Matt Purcell - one of Australia’s most trusted voices in personal branding, entrepreneurship, and digital media. From being adopted as a child and growing up in Newcastle to co-founding The Business Academy with Janine Allis (Boost Juice), Matt shares the raw, unfiltered story of how identity, brand and business intersect—and why most talented people remain broke without mastering self-promotion.As the founder of Qmedia and a strategic consultant to top-tier brands like American Express, MJ Bale, L’Oréal, and Xero, Matt reveals exactly how he leveraged his creativity to build a seven-figure brand—without a uni degree, and without a traditional roadmap. In his words, “You don’t need to fake it—you just need the proof, the process, and the positioning.”🔥 Key Topics Covered:How identity and personal brand are synonymous—and why you must define yourself before others doWhy most creative entrepreneurs stay poor, and how to change thatThe strategy behind landing big-name clients without connectionsWhat every founder needs to understand about brand positioning and “the man, the mission, and the message”How media training and content marketing builds trust (and converts it)Real talk on AI in creative industries, and why human insight still mattersWhy subjective success—not just financial success—should be your North StarMatt’s method for reinventing himself—from musician, to mentor, to brand builder📈 Whether you’re a business owner, marketer, creative, or startup founder, this conversation is packed with practical insights, mindset shifts, and marketing wisdom that you won’t find in any textbook.💡 SEO tags: personal branding, Matt Purcell podcast, how to build a personal brand, Australian entrepreneur stories, Qmedia, The Business Academy, Janine Allis, marketing podcast Australia, how to grow your business, business storytelling, founder journey, creative entrepreneur podcast, business identity, digital media strategy, branding expert, marketing tips for founders, how to win big clients, brand positioning, social media trust, building a brand in 2025