Advocacy, Nimble Tech and Climate: Mike Klein, #WeLeadComms, on Opportunities Communicators Can Seize

In the latest episode of PodCatalyst, Peter Finn, IABC executive director, sits down with Mike Klein, founder of #WeLeadComms. Mike is a seasoned comms pro and champion of the profession. In 2021, he created #WeLeadComms to recognize everyday achievement in the field. To date, he’s shone a light on more than 600 communication leaders. Tune in as Mike shares what he’s learned through this work and the partnership between IABC and #WeLeadComms in 2024. Plus, get his take on megatrends for the new year and how communicators can set the agenda — from leveraging cost-effective and transformative approaches to technology, to finding alignment between communication and pressing issues like decarbonization and climate. Mike Klein is a communication consultant, based in Iceland, who focuses on strategic communication, research, and measurement. He is also the founder of #WeLeadComms. With more than 20 years of experience in internal communication and an additional decade in politics and public affairs, Klein has worked with large organizations in the U.S. and Europe, including Maersk, easyJet, Barclays, Shell, Avery Dennison, Cargill and the U.S. Department of Transportation. He is a certified Strategic Communication Management Professional (SCMP), and is the former Regional Chair for IABC in Europe – Middle East – North Africa (EMENA). Klein’s website can be found at www.changingtheterms.com. #WeLeadComms is an ongoing global campaign to recognize the courage, initiative and leadership demonstrated by communication professionals on a daily basis. With more than 8,000 followers and 650 honorees, #WeLeadComms recognizes communication leaders — at all levels of the profession — across geographic, professional and cultural boundaries. #WeLeadComms can be found on LinkedIn at https://www.linkedin.com/company/weleadcomms/. LINKS *Social Media* https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/ *IABC Websites* https://www.iabc.com/| https://catalyst.iabc.com/ *Mike Klein and #WeLeadComms www.changingtheterms.com www.linkedin.com/company/weleadcomms