Advocate assisted commerce improves customer experience and drives business results - Interview with Scott Pulsipher of Needle

Today’s interview is with Scott Pulsipher, President & COO of Needle, a US software firm that is pioneering advocate-assisted commerce. Scott joins me today to talk about what Needle are up to, trust, customer experience and advocate-assisted commerce. This interview follows on from my recent interview: A degree of humility always succeeds in business – Interview with Michael O’Leary of Ryanair – and is number 145 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.