AdWeek Europe: Rory Sutherland from Ogilvy on agency renumeration

In this episode, part of a series from AdWeek Europe 2022, Rory Sutherland, Vice-Chair of Ogilvy UK, talks to Mike Nicholson of Six Sells about how agencies add value, and how they get paid, are misaligned. ****** About Six Sells: Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content. Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number. Our training and content support helps your sellers to build their personal brands, which leads to professional success. How do we do it? 1 - Training - helping your client-facing people to better leverage social media as a sales, marketing, and PR channel. (Never any cold spam!) 2 - Content Strategy - we help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers. 3 - Content - We ghostwrite bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice. Feel free to connect with founder, Mike Nicholson, if you have any questions - [email protected]