Adwords Account Structure Best Practices

from PPC Playbook · host WebmasterRadio.FM

Learn how to structure your AdWords account to produce the most conversions at the lowest CPA. Hosts Shane Ryans and Maria Perilli discuss proper match type sorting, the negative effects of broad match keywords and how to route traffic correctly between your ad-groups by using negative keyword lists.

Episode metadata supplied by the publisher feed · Published Jun 19, 2014

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Adwords Account Structure Best Practices

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