AE #19: Building Big Ideas

This week Stu and Nick talk with Tamsen Webster. Tamsen is a keynote speaker and message strategist with twenty years of marketing experience. The Authentic Entrepreneurs 119 Show Notes: - Shut up and get going! What listening to music in the morning can do for you. [0:40] - Stu explains his outfit. [1:40] - Introducing this week’s guest, Tamsen Webster! [2:12] - The story behind Stu’s Calgary Flames Jersey. [2:30] - How’s the weather in Boston? Welcome Tamsen Webster to The Authentic Entrepreneurs Podcast! [4:40] - Discussing Boston’s championship history. [6:02] - Changing paths from Museum Director to a more business focused career. [7:25] - Tamsen’s journey in marketing communications. Getting started at Harvard! [10:52] - Understanding how to connect a story to a brand. What makes people give? [12:18] - Introducing media and technology into branding and messaging. [15:26] - Tamsen discusses when she discovered what she loved doing and what she was good at. [17:30] - What is the Red Thread? [19:44] - What is the process of finding your Red Thread? [23:35] - Understanding what questions to ask and answer. [25:35] - The problem of perspective and dividing your focus. [26:37] - Retaining individuals with the Truth. [28:30] - The Action. What is the change that needs to happen to accomplish goals? [29:28] - When should you find your Red Thread? [30:50] - Some of the most common mistakes that occur when trying to find the Red Thread. [34:23] - When to schedule the surgery. The problem with leading with the solution. [38:40] - What will Tamsen teach the EPIC Community? [42:55] - Communicating your why. [45:18] - What inspires Tamsen Webster? [48:06] - Stu’s biggest takeaway. [53:13] - What Nick took from Tamsen’s interview. [53:45] Links - The Epic Community http://theepiccommunity.com/ [42:55] - Tamsen’s Website https://tamsenwebster.com/ [47:45] - Tamsen’s Instagram https://www.instagram.com/tamsenwebster/?hl=en [47:45] - Tamsen’s Twitter https://twitter.com/tamadear? ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor [47:45] - The Authentic Entrepreneurs on YouTube https://www.youtube.com/channel/ UCSstjvhjhozofDCBfdnRpiw/featured [54:39] - The Authentic Entrepreneurs on Spotify https://open.spotify.com/show/ 0ac3FW4ZovRubCFwcpzNdd [54:45] - The Authentic Entrepreneurs on Instagram https://www.instagram.com/ theauthenticentrepreneurs/?hl=en [54:48] - Stu’s Instagram https://www.instagram.com/ylccstu/?hl=en - Nick’s Instagram https://www.instagram.com/nick_foley1/?hl=en - TEDX Cambridge http://www.tedxcambridge.com/ [18:23]