AEO & GEO Explained: How to Show Up in AI Search (Future of SEO)

Send us Fan MailSearch is changing — and it’s changing fast. Instead of endless Google results, AI tools are delivering one answer. If your brand isn’t optimized for AEO and GEO, you risk disappearing.In this episode, Borzou and Amanda unpack:The rise of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)Why traditional SEO still matters — and how it overlaps with AI search3 actionable steps to take today:Google yourself & clean up your top resultsUnify your brand across all platforms (same handles, same voice)Add FAQ-style content to your website for AI and voice searchPlus, we share bonus tips on schema markup, social proof, and PR that can elevate your brand in AI-driven search engines.If you’re serious about being found in 2025 and beyond, this episode is a must-listen.Thanks for tuning in to Where Brands Get Their Edge, brought to you by Nickel Bronx.If you enjoyed today’s episode, follow or subscribe on your favorite podcast platform, and leave us a review—it helps other brand builders like you discover the show.Want more insights? Visit nickelbronx.com for brand strategy tips and tools to help your business stand out.