EPISODE · Jul 9, 2026 · 25 MIN

AEO Strategy 2026: Quality Over Volume in AI Search

from Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. · host Sales POP!

Callum Kennard, Head of Sales at ClickSlice, explains why overplanning can be worse than bad execution and how to fix it by baking in iteration, defining a narrow ideal customer, and prioritizing citation quality over volume in SEO and AI search. He shows sales and marketing leaders how to stop confusing activity with progress and set realistic timelines for SEO and AEO results. Learn more at https://www.clickslice.co.uk/.

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