AEON’s Shopping Mall in Vietnam means Strong Competition for Local Players

AEON, one of Japan’s largest retailers, opened its first shopping mall location in Ho Chi Minh City, Vietnam in January 2014. The mall is one of the largest in Vietnam and includes an AEON hypermarket inside the facility. Vietnam saw double digit value growth in retailing in the last five years, making it a prime target for AEON, which has similar outlets in only three other Asian countries. AEON plans a fast expansion in the country, which will heat up competition with local Vietnamese players.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.