Aesthetic Sun Protection: Creating a UPF Clothing Collection with Mia Zee | Episode 32

Please welcome Mia Zee to the Kindred Spirits Podcast, Episode 32! Mia Zee is an accomplished brand builder, specializing in launching high growth consumer brands. Mia has an established track record, leading marketing at RE/DONE, an apparel brand that grew from zero to $20 million and Versed, the #1 clean skincare brand in the mass channel. In 2023, Mia partnered with Emma Gerber to launch Claudent, a women’s apparel brand built for and around the sun. Utilizing the most premium UPF-rated fabrics, Claudent pieces allow the wearer to indulge themselves outside, free of worry about the negative impacts of UV exposure. Time stamps: 00:55 The Birth of Claudent: A Sun Protective Apparel Brand 01:21 Mia's Career Journey and the Role of Social Media 03:33 The Personal Story Behind Claudent 04:28 The Challenges of Sun Protection and the Need for UPF Apparel 10:17 Working with a Co-founder 13:12 The Future of Claudent: Expansion and New Collections 15:55 Marketing Strategies and Building a Community 19:07 The Realities of Entrepreneurship and Building a Brand Claudent Website Mia's LinkedIn Mia's Instagram Mia's TikTok Connect with Kindred Spirits Podcast: ⁠⁠⁠⁠Website⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ Connect with Madeleine Matson Smith on ⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠ Connect with Melissa Jaalaid on ⁠⁠⁠LinkedIn⁠