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Aesthetics, Your Clients, and You

EPISODE · Jan 28, 2021 · 21 MIN

Aesthetics, Your Clients, and You

from Freelance Road Trip Podcast · host Alvalyn Lundgren

A book review and discussion of why aesthetics matter in business, commerce, communication, and branding. I describe the difference between aesthetic principles — the form (or visual) language — and the idea of personal or corporate style/aesthetic. And I explain why the work you create for your clients is valuable and your "job" as a creative pro is legit. The book: "Aesthetic Intelligence: How To Boost It and Use It in Business and Beyond" by Pauline Brown. Published by Harpers Business.

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Aesthetics, Your Clients, and You

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