Affiliate in Totality – Why Data is the Game-Changer

In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Listen to find out more about: • How one finance client achieved 740% program growth by sharing event-level data with affiliates. • Warning signs that your current tech stack isn't serving your program's growth needs. • Practical first steps for implementing more sophisticated tracking without overwhelming resources.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Rate, Review & Subscribe on Apple Podcasts“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Send me a text with your questions