Affiliate Manager’s Dilemma: Tackling Lead Gen Growth Challenges

In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Delaney, CEO at Databowl. They discuss the complexities of lead generation campaigns and the challenges faced by affiliate program managers. Simon shares his extensive experience in the lead generation industry, detailing his career trajectory to founding Databowl. The conversation covers the different types of leads, the importance of qualifying lead generators, and the necessity of transparency in affiliate marketing to avoid fraud and ensure successful campaigns.Key segments of this podcast and where you can tune in to go direct:  - 06:54 Understanding lead generation types - 12:02 Asking the right questions - 26:09 The future of lead generation and technology Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Subscribe to our podcast HERE!Advertise on our Podcast!Gain EXPOSURE and Get RESULTS by advertising on The Affiliate Marketing Podcast!For affiliate managers, podcast ads can be more than just another ad. They are  a conversation. When a podcast host talks about a product or service, it feels more like a recommendation from a friend than a traditional advertisement. This level of trust and authenticity is hard to find elsewhere.Read our blog on The Rise of Podcast Advertising hereDownload the Affiliate Marketing Podcast KitSend me a text with your questions