Affiliate Marketing Is Now Everywhere: Why Brands Are Bringing It In-House

On this week’s podcast, Amy Scanlon, the GM of Affiliate Practice at Right Side Up, shares insights on affiliate marketing, the role of affiliate specialists, the changing landscape of the industry, and the importance of talent and data-driven decision-making.Amy emphasises the need for a holistic approach to affiliate marketing, the value of partnerships, and the evolving role of affiliate managers in the digital mix.Listen to find out more about:Affiliate marketing requires a holistic approach that integrates partnerships at every stage of the digital mix.Talent and data-driven decision-making are crucial for the success of affiliate programs in the changing landscape of the industry.The Holistic Approach to Affiliate Marketing.Key segments of this podcast and where you can tune in to go direct: [19:40] User-generated content – adding value and buyer behavior[25:00] Diversify the value and the volume[30:35] Our customers are changing and the way that they engage with the media mixELEVATE Summit 2024 – LONDONJoin us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!Send me a text with your questions