Affiliate Marketing Trends For 2008 Part 2

Linda’s continues her discussion on the 2008 trends in affiliate marketing with last week’s guest, Chris Henger, vice president of affiliate marketing for DoubleClick Performics.Linda and Chris touched on the growing role of social networks on ecommerce and affiliate marketing specifically, and what kinds of opportunities exist in social networking, what value they play to ecommerce in general and whether or not we will see significant revenue and business models evolving in social networks that incorporate affiliate marketing.Also, Linda and Chris discuss the biggest mistakes that advertiser merchants and affiliate publishers make in affiliate marketing that ultimately don’t work in this channel and how focusing on forging positive relationships with transparent communications and methods contribute to long term success for both sides of the marketing partnership.