EPISODE · Sep 14, 2026 · 35 MIN
Affiliate Program Legal Requirements: What Every Affiliate Manager Needs to Know
from The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More · host Matt McWilliams
Legal stuff might not be the most exciting part of running an affiliate program, but it's one of the areas you can't afford to just wing. If your affiliates are making false claims, skipping disclosures, spamming people, mishandling data, or breaking your terms, that can come back on you. In this episode, I'm walking through what every affiliate manager needs to know about legal stuff, including FTC disclosures, email rules, privacy and data protection, fraud monitoring, tax records, cookie consent, and why your affiliate agreement needs to be clear before problems show up. This isn't legal advice, but it will help you know what to watch, what to document, and when to get professional help so your program stays protected. Links Mentioned in this Episode What the 2023 FTC Updates Mean for Affiliate Marketing How to Identify and Stop Affiliate Fraud How to Write a Review Post that Ranks and Converts AffiliateHQ
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Affiliate Program Legal Requirements: What Every Affiliate Manager Needs to Know
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