Affiong Williams - Driving agribusiness in Nigeria

Today, we chat with Affiong Williams also known as Affisuparstar, the CEO/ Founder of ReelFruit the largest fruit processing, packaging and marketing company in Nigeria. The company, founded in 2012, retails a range of dried fruit and nut snacks through a variety of channels including over 450 Supermarkets, Airlines, Schools, Hotels, and concluding export sales via Amazon.com ReelFruit is an award-winning brand, winning both an international Women In Business Competition in the Netherlands. She has also been recognized by Forbes Magazine as one of the most promising ’30 under 30′ entrepreneurs in 2015. Affiong is passionate about agribusiness and looking at innovative, market-driven solutions to add value to local produce given Nigeria’s unique agricultural landscape. In this episode, Affi tells us the story of her journey, her evolution and reinvention. Now let’s head over to Affi.