Affluent Listeners, Podcast Ad Growth, and Tri-State Music Collaboration

Michelle kicks off the episode with an overview of recent radio industry developments. She explores the significance of affluent radio listeners for advertisers and discusses the formation of the Tri-State Public Radio Music Collaborative to support regional stations. The partnership between iHeartMedia's WTMD and D.C. United is analyzed for its potential benefits. The episode also covers the rise in podcast advertising spending and highlights top advertisers. Michelle wraps up with a summary, reflecting on these trends and their impact on the radio landscape.