EPISODE · Jun 1, 2026 · 29 MIN
After 248 No's, Shark Tank Said YES to This One-of-Kind Theme Park (Part 2/2)
from Millionaire University · host Millionaire University
#930 What happens when a scrappy construction theme park lands a partnership with one of the most iconic brands on the planet? In Part 2 of our conversation with Jacob Robinson, founder of Dig World, we dig into the business side of building something truly extraordinary. Jacob pulls back the curtain on how he secured landmark corporate partnerships with Caterpillar and Dude Perfect — and the persistence, timing, and value-driven pitch strategy it took to get there. He shares how Dig World is expanding across the Southeast with 10 parks planned over the next five years, why they're laser-focused on moms on Instagram as their primary marketing target, and how their customers essentially become their own marketing machine. Jacob also opens up about the heart behind the business — from special needs nights that shut the park down for families who need it most, to giving high schoolers their first real job and the soft skills to thrive in it. And if you've ever wondered whether a trip to Dig World could spark the next generation of trades workers and heavy equipment operators, Jacob has some thoughts on that too! What we discuss with Jacob: + Landing the Caterpillar partnership + Dude Perfect's role from day one + How corporate sponsorships are structured + Targeting moms on social media + Customers as a self-marketing machine + Special needs nights & community giving + 10 parks in 5 years + Expanding through the Southeast first + Inspiring the next generation of tradespeople + First jobs & building soft skills in young workers Thank you, Jacob! Check out Part 1 of this episode. Check out Dig World at DigWorldNation.com. Check out Jacob Robinson at JacobRobinson.co. Follow Jacob on LinkedIn. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
#930 What happens when a scrappy construction theme park lands a partnership with one of the most iconic brands on the planet? In Part 2 of our conversation with Jacob Robinson, founder of Dig World, we dig into the business side of building something truly extraordinary. Jacob pulls back the curtain on how he secured landmark corporate partnerships with Caterpillar and Dude Perfect — and the persistence, timing, and value-driven pitch strategy it took to get there. He shares how Dig World is expanding across the Southeast with 10 parks planned over the next five years, why they're laser-focused on moms on Instagram as their primary marketing target, and how their customers essentially become their own marketing machine. Jacob also opens up about the heart behind the business — from special needs nights that shut the park down for families who need it most, to giving high schoolers their first real job and the soft skills to thrive in it. And if you've ever wondered whether a trip to Dig World could spark the next generation of trades workers and heavy equipment operators, Jacob has some thoughts on that too! What we discuss with Jacob: + Landing the Caterpillar partnership + Dude Perfect's role from day one + How corporate sponsorships are structured + Targeting moms on social media + Customers as a self-marketing machine + Special needs nights & community giving + 10 parks in 5 years + Expanding through the Southeast first + Inspiring the next generation of tradespeople + First jobs & building soft skills in young workers Thank you, Jacob! Check out Part 1 of this episode. Check out Dig World at DigWorldNation.com. Check out Jacob Robinson at JacobRobinson.co. Follow Jacob on LinkedIn. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
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After 248 No's, Shark Tank Said YES to This One-of-Kind Theme Park (Part 2/2)
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