After 5PM AMA: How You Track ROI with Philip D. Lorio IV | Episode 98

Stop wasting money on junk leads and vanity metrics. If you're a business owner or managing partner, you've probably been drowning in marketing jargon like cost-per-click, cost-per-lead, and ROAS. But let's be completely real — all of that is meaningless if it isn't bringing actual paying clients through your door and keeping your firm profitable.In this unfiltered episode of the Above the Legal Limit: After 5 series, law partners Justin Chopin and Phil Lorio strip away the corporate fluff over a glass of Macallan 12. They break down exactly How You Track ROI to scale your business sustainably. True return on investment isn't about how many times your phone rings; it's about knowing exactly how many customers you sign, which specific campaign they came from, and the precise cost it took to acquire them.Justin and Phil also tackle the hard truths of running a growing firm: how to hold your team accountable, when to invest in software, and why you might be the bottleneck in your own business.🥃 In this episode, you'll discover: The Secret in the Sauce: The exact data points and CRM software you must invest in to track real, tangible growth. Learn why tracking every call and attributing it to specific digital campaigns is non-negotiable. Team Profitability: How to bluntly calculate employee ROI. Find out what it actually costs to keep a seat filled, and how to know if your team members are treading water or making the firm money. People vs. Process: How to diagnose an underperforming team member. Are they not working hard enough, or have you failed to set clear expectations? Figure out if you have a people problem or a system flaw. The Cost of Fear: Why waiting too long to fire someone or being afraid to make tough decisions is the biggest risk to your firm's growth. Stop letting fear, emotion, or rushed decisions run your business. Hit play right now to get the raw data strategies and leadership insights you need to master your metrics!Don't forget to Like, Subscribe, and Share this episode with another business owner who needs to hear it.