After building JD Sports You Tube channel to 500,000+ subs - I spotted a gap in the market

Chloe McClough is a self‑proclaimed documentary obsessive whose early fascination with celebrity and storytelling has paved the way for a sharp, instinctive career in media.Skipping university and going straight into the workforce, she quickly learned the real power skills: how to communicate, read a room, navigate nuanced conversations, and carry herself in a way that meant she was always asked back for the next project.Chloe got an early taste of high‑stakes media, travelling globally with senior executives from brands like Estée Lauder and Rimmel, experiencing first‑hand how influence, content, and brand moments are made. But underneath it all, she knew she was meant for something bigger. She was obsessed with video, with capturing real moments, and she could see clearly how brands were missing a massive trick.That instinct led her to JD Sports, where she didn’t just do the job – she rewired it. After spotting major inefficiencies, she pitched a new approach that helped unlock mega growth in just 12 months. Chloe moved fast, cut the fluff, ditched the acronyms, and spoke to stakeholders in simple, human language. I index heavily toward people who just get s**t done– and Chloe is absolutely one of those people.Now, with her own agency taking shape, she’s already working with celebrity clients and building a playbook for how brands should really be using video. In this episode, Chloe breaks down what actually works, how to move quickly without losing quality, and why the next wave of media belongs to people who are brave enough to keep it real.