After Dark - Safi Zisman: How to nail TV & Radio intervie...

What this episode covers

Safi Zisman is a professional media coach and PR expert. His company BF Media helps companies prepare their story for use on TV and radio. And as you'll hear, it's not easy to get it right unless you have expert advice. In this fun interview, Safi points out the common errors that spokespeople make and how to trouble-shoot your interview ahead of time. In this show we discuss: How broadcast demonstrated its use during the pandemic The terrible twos of running your own business The new business frenzy of broadcast PR What to do and what not to do on TV The phenomenon of Mick Lynch & his greatest hits The power of authenticity Turning an interview into a conversation Tips for marketers to help spread the message Public perception and the Amanda Knox syndrome Reach Safi on LinkedIn here: https://www.linkedin.com/in/safi-zisman-5aa21929/ BF Media here: https://www.linkedin.com/company/bf-media/ Mick Lynch -v- The Media here: https://youtu.be/cgSUpyo86ZI Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of The Fuel Podcast?

This episode is 58 minutes long.

When was this The Fuel Podcast episode published?

This episode was published on July 8, 2022.

What is this episode about?

Safi Zisman is a professional media coach and PR expert. His company BF Media helps companies prepare their story for use on TV and radio. And as you'll hear, it's not easy to get it right unless you have expert advice. In this fun interview, Safi...

Can I download this The Fuel Podcast episode?

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