After Eats: Turning Everyday Tradition Into a Brand!

EPISODE · Sep 16, 2025 · 24 MIN

After Eats: Turning Everyday Tradition Into a Brand!

from Voices for Local with Monisha Singh Katial · host Maed in India

What if retirement was the start of your boldest chapter yet?  Meet Prakash Baid, the Marwari entrepreneur who turned India’s most loved after-meal ritual - Mukhwas into a refreshing new brand: After Eats. From spicy, tangy twists to classic family flavors, every mix is 100% natural and made to keep traditions alive. Why did he refuse to “retire”?How did a simple mouth freshener become his mission? One of the most special moments? A family ordered After Eats boxes as return gifts for a birthday, a reminder that this brand is now part of people’s celebrations. This is not just about Mukhwas. It’s about tradition, positivity, and proving that there’s no age to chase a new dream. This isn’t just a story about food. It’s about culture, resilience, and proving that passion has no age limit. Welcome to Voices for Local — where everyday traditions meet extraordinary entrepreneurs. Share in the comments: What’s YOUR favorite after-meal ritual?#VoicesForLocal #AfterEats #Mukhwas #IndianSnacks #Entrepreneurship #StartupStory

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After Eats: Turning Everyday Tradition Into a Brand!

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