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After Eats: Turning Everyday Tradition Into a Brand! episode artwork

Sep 16, 2025 24 min

After Eats: Turning Everyday Tradition Into a Brand!

from Voices for Local with Monisha Singh Katial Hosted by Maed in India

What if retirement was the start of your boldest chapter yet? Meet Prakash Baid, the Marwari entrepreneur who turned India’s most loved after-meal ritual - Mukhwas into a refreshing new brand: After Eats. From spicy, tangy twists to classic family flavors, every mix is 100% natural and made to keep traditions alive. Why did he refuse to “retire”? How did a simple mouth freshener become his mission? One of the most special moments? A family ordered After Eats boxes as return gifts for a birthday, a reminder that this brand is now part of people’s celebrations. This is not just about Mukhwas. It’s about tradition, positivity, and proving that there’s no age to chase a new dream. This isn’t just a story about food. It’s about culture, resilience, and proving that passion has no age limit. Welcome to Voices for Local — where everyday traditions meet extraordinary entrepreneurs. Share in the comments: What’s YOUR favorite after-meal ritual? #VoicesForLocal #AfterEats #Mukhwas #IndianSnacks #Entrepreneurship #StartupStory

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This episode is 24 minutes long.

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This episode was published on September 16, 2025.

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