After Growing 500+ Ortho & Dental Practices, Here's What Works in 2026!

Most dental and orthodontic marketing fails because of the order, not the effort. Practices jump to paid ads before their brand, website, and local presence can carry the weight. Luke Infinger breaks down the exact order that turns marketing spend into new patient starts. FREE RESOURCE: Practice Profit Diagnostic → https://practiceprofitdiagnostic.com/ See where your practice is losing patients before you spend another dollar on ads. In this video, you'll learn: - The three stages that have to happen in order: brand, findability, then ads - Why patients research you for two weeks before they ever call - The five-by-six follow-up method that protects your show rate - How to fix your Google Business Profile so you land in the map pack CHAPTERS: 0:00 Introduction 0:57 Why Order and Sequence Wins in Marketing 2:37 How Patients Actually Find You Online 4:16 The Two-Week Research Window and Website Trust 6:27 Video and Follow-Up That Fill the Schedule 12:00 The Trap: Running Ads Before Your Foundation 15:50 Findability, Reviews, and the 72-Hour Rule 19:28 The Advanced Play and Your Homework