"Against the Tide"

What does it mean to ‘go against the tide” ? listen here to Pastor Brandon as he brings a word of encouragement. <div class="sqs-audio-embed" data-design-style="minimal" data-show-download="false" data-file-location="" data-url="" data-asset-url="https://static1.squarespace.com/static/562effc4e4b03bac49f1d676/t/6719526270c4897ffa1272ba/1729712871398/Pastor+Brandon+MP3+message+Against+the+Tide+from+10+6+24.mp3" data-title="Pastor Brandon's message "Against the Tide"" data-author="" data-length-in-milli-seconds="2878000" data-no-file="No File" data-untitled="Untitled"> Pastor Brandon's message "Against the Tide" <figure class=" sqs-block-image-figure intrinsic " >