Agave's Biocultural Heritage

In this episode on Heritage Mezcal, I had the opportunity to have a delightful conversation with Eric Zandona. He is an incredibly booze-informed gentleman, and the organizer of the ADI’S International Spirits Competition, which, if you were to ask me, offers a great chance for brands of all sizes to break into the US market. Especially if you have something that may shock the nerds. They are not sponsoring this episode, but after being invited a few times as a judge, I can say that I’ve never met a group of people that cared about and loved spirits with such passion. That being said, this episode covers a lot of ground, but was originally inspired by a petition published in Change Org by Pepe Tequilas titled: “Highlighting the Importance of Protecting Agave’s Biocultural Heritage”. I prefer not to throw any major spoilers in this introduction, but let's just say that both Eric and I would love for agave spirits' beauty to prevail for at least another thousand years.