Age Grouper for Life Episode 124: Matthew Schuster and Addra Labs

In this episode, Colin interviews guest Matthew Schuster, an age group triathlete and co-founder of a sports nutrition startup called Addra Labs. Matthew shares his background, including transitioning from a corporate career to becoming an endurance athlete and entrepreneur. Enjoy the listen as we dive into Matthew’s triathlon journey. Thanks for joining the Age Grouper for Life podcast, Matthew! --- Show Notes: Matthew's journey into triathlon @ 4:11 Matthew describes how he got into triathlon after a period of being out of shape and unhealthy. He hired a coach early on which helped him get started and fall in love with the sport. Matthew discusses his progression from shorter races to Ironman, including overcoming a major crash injury before qualifying for Kona. The mental and physical benefits of training @ 11:14 Colin and Matthew discuss the strong connection between physical fitness and mental health, and how maintaining a high level of fitness can positively impact one's overall well-being, even during periods of reduced training. Nutrition strategies and approaches @ 13:27 The conversation turns to nutrition, with Matthew and Colin sharing their perspectives on topics like calorie tracking, macronutrient balance, and the challenges of fueling properly as an endurance athlete. They also touch on the role of protein intake and the potential benefits of supplements like creatine. Matthew's first Kona experience @ 46:32 Matthew reflects on his first Kona World Championship race, describing how he intentionally went into the event with low expectations, which ultimately impacted his performance and satisfaction with the outcome. He shares the lessons he learned about the importance of having specific goals and the "killer instinct" to push through discomfort. Addra Labs and the focus on endurance protein @ 1:03:23 Matthew provides an in-depth overview of the motivation and science behind Addra Lab's protein bars, which are formulated specifically for endurance athletes. He discusses the company's approach to product development, the unique nutritional profile, and the feedback they've received from athletes. Wrap-up and partnership announcement @ 1:18:11 Colin and Matthew conclude the discussion by announcing a partnership between Addra Labs and Top Gunz, including a discount code for listeners. They express excitement about the collaboration and encourage listeners to try the Addra Lab protein bars.