‘Agencies are missing a trick’ – young PR stars on PRWeek podcast

What do young comms professionals think of the industry? PRWeek’s latest Beyond the Noise podcast takes a look.This week’s edition features two finalists in the PRWeek UK Awards Young Gamechanger of the Year category: Katie Gabriel, account director at Instinctif Partners; and Joshua Vine-Lott, senior account manager at Aurora. They join PRWeek UK editor John Harrington and PRWeek reporter Evie Barrett.PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.The latest podcast coincides with PRWeek’s survey of Gen Z PRs, which asks about their top priorities and what they think about the industry – click here to take the survey, which will form the basis of a series of articles in September.Our guests this week discuss their experiences of working in comms and how it has differed from their expectations.“I don’t think it’s an industry for coasting or sitting on your laurels,” said Gabriel. “You have to be constantly learning.”The duo give their views on working with the media, and with clients, and address some of the stereotypes about young PR professionals – including their apparent aversion to making phone calls. They also reveal their favourite and least favourite things about working in the industry.“You’re never bored – ever,” said Vine-Lott.PRWeek will be running ‘part two’ of the podcast with other Young Gamechanger finalists in September, so stay tuned. Hosted on Acast. See acast.com/privacy for more information.