Agency for Agencies: The Brick Wall Kicks Off

Welcome to the very first episode of The Brick Wall Podcast! Hosts Chris Sullivan and Bauer Fichter kick things off completely unrehearsed, flipping the mic on each other to share their origin stories. Then they get into the real story: why Chris built Media Thesis after years of watching agencies get outsourced to "black box" managed service providers, and how it's grown from a couple of agency partners to supporting 11 today. Bauer shares what drew him back to agency life after a corporate detour, and why performance media - with its clear data and competitive edge - is exactly where he belongs.As Chris puts it: media is business sport, and winning for clients is the whole point.In this episode:Rapid-fire personal Q&A with Chris & BauerThe origin story behind Media ThesisGrowing to support 11 agencies as an "agency for agencies"Why performance and transparency drive everything they doSubscribe to follow along as Chris, Bauer, and the Media Thesis team pull back the curtain on media strategy and agency life.More from The Brick Wall:⁠MediaThesis.com⁠Subscribe on ⁠YouTube⁠ ⁠Follow us on LinkedInFollow us on LinkedIn