Agency Leadership: Engaging Your Community

Yousaf Yunes discusses the growth of his community and the importance of engagement in social media. He shares insights on content creation, particularly the effectiveness of YouTube Shorts compared to long-form videos. Yousaf emphasizes the need for diversity in content to attract a broader audience and highlights the shift in YouTube's algorithm towards view rates over subscriber counts. He concludes with thoughts on monetizing views and future strategies for content creation.   Chapters 00:00 State of the Union: Community Growth and Engagement 03:02 The Power of Engagement in Social Media 05:55 Content Creation: Shorts vs. Long Form 09:02 Diversity in Content and Audience 11:59 The Shift in YouTube's Algorithm 14:52 Monetizing Views and Future Strategies