Agency or Internal Staff? How to Hire a Marketer

Internal marketing employee or marketing agency? Entry level hire or seasoned marketer? Broad range of skill sets or deep specialist in a few core skills? Today’s guest, Mary Keough, Senior Marketing Strategist, Gorilla76, breaks down the questions that any manufacturing leader will need to answer for themselves before building a marketing team. Or even before making that first marketing hire. Join us as we discuss:When to hire an internal marketer versus an agencyBudgets for staffing a marketing roleWhat skills sets to prioritizeThe difference between the roles of marketing and sales Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.  Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.