Agent Attraction

Real Estate Live | Agent Attraction with Tim Macy What does it really take to attract great agents and grow a thriving real estate network? In this episode of Real Estate Live, Erik Hatch is joined by special guest and co-host Tim Macy, who has helped build a network of nearly 12,000 agents. Together, they share practical strategies for agent attraction, building meaningful relationships, and creating a culture that naturally draws people in. Through live coaching with Nick Ratliff, Erik and Tim discuss why agent attraction should be about serving people rather than selling them, how to have better recruiting conversations, and why focusing on the agents you already have can fuel future growth. They also break down the importance of asking great questions, listening more than you talk, following up intentionally, and getting crystal clear on who you're trying to attract. The biggest takeaway? Stop trying to recruit everyone. Focus on providing value, building trust, and attracting the right people.