Agent Attraction Find Your Fit: Deep Dive with Ed Laine and Gay-Lyn Martin

In this powerhouse episode, top eXp agents Ed Laine and Gay-Lynn pull back the curtain on how they’ve built high-performing teams and revenue share organizations—without sacrificing personal connection or authenticity. 🚀 What You’ll Learn:How Gay-Lynn built a 38-agent team and hit 102 transactions YTD after joining eXp in late 2022Ed’s approach to attracting nearly 100 brokers through 12+ repeatable systems including text campaigns, masterminds, and Zoom trainingsHow "Script School" and “EXP Explained” calls work to spark curiosity and convertWhy timing, personalization, and curiosity are more powerful than pressure in recruitmentThe power of three-way calls, revenue share education, and the ICON programHow to attract both seasoned brokers and newer agents—without a one-size-fits-all pitchEd’s 12-week training system that’s delivering deals in 90 daysHow eXp’s culture and tech (yes, even sign installers) give agents a business edge