Agent Washing: How to Spot If You're Being Sold an AI Agent That Isn't episode artwork

EPISODE · Jul 15, 2026 · 27 MIN

Agent Washing: How to Spot If You're Being Sold an AI Agent That Isn't

from Brains Byte Back · host The Sociable

Every hype cycle has a sales guy. Crypto had them. AI agents have them now, and most of what's being sold as an "agent" is old automation with a new label. It's called agent washing, and Gartner projects 40%+ of agentic AI projects will be cancelled by 2027.So how do you tell the real thing from a fresh coat of paint? And even if it is real, do you actually need a complex agent for what you're looking to achieve?Host Erick Espinosa sits down with Mariano Jurich, Senior Product Leader at Making Sense, who helps mid-market and PE-backed companies separate real AI value from plausible noise, and who tells clients, more often than you'd expect, that the boring workflow automation is the better buy.Inside this episode:The four traits that define a real AI agentThe "if-then-do" test that exposes a washed agent in one sentenceWhy "agentic" is overkill for most problems companies bring himWhy agentic AI breaks when you treat it like a cloud migrationWhat to put in writing before you signFind out more about Mariano Jurich here.Learn more about Making Sense here.Reach out to today's host, Erick Espinosa - [email protected] the latest on tech news - https://sociable.co/ Leave an iTunes review  - https://rb.gy/ampk26Follow us on your favourite podcast platform - https://link.chtbl.com/rN3x4ecY

Episode metadata supplied by the publisher feed · Published Jul 15, 2026

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Agent Washing: How to Spot If You're Being Sold an AI Agent That Isn't

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